Made here, not there.
Creative Director Marcom ANZ
Made in Australia. Behind the Mac was a celebration of the burgeoning Australian creative community. Featuring a range of talent from musicians, filmmakers, illustrators, designers, animators, typographers, dancers and creative technologists, we selected creatives from all over the country. The campaign had a huge cultural impact and was one of Australia’s most positively received campaigns ever created.
OUTDOOR
Billboards, adshels, and street posters.
“It takes a US multinational to use Melbourne’s traditional name and celebrate indigenous artists in their ads... if only Australian advertisers were as embracing.”
Mural featuring Gemma O’Brien’s art.
TVC
WEBSITE
Bespoke featuring The Mulka Project, Hayden Cox and Phoebe Paradise.
“Feels great to see a brand like Apple get behind local artists.”
Videos produced for the website.
SOCIAL
Long form YouTube film featuring The Mulka Project. Shot in Arnhem Land, NT
DIGITAL BANNERS
“Wait. Did I read that right, Apple posting a tweet about a rapper from MERRYLANDS!”
CHANNEL
Screensavers, posters and POS.
RETAIL
Video Wall and easels.
