Because You Were Born In 1983
Art Direction, Design
A campaign for NIB health insurance to encourage Aussies turning 31 before June 30 to join a private health fund to avoid a newly introduced tax penalty. Coincidentally ‘83 was the year I was born, so it made sense to create a nostalgic film using authentic archival clips from YouTube and a Giorgio Moroder hit from 1983. It even included a era correct 4:3 aspect ratio.
